More efficient methods of food-recall notices needed

MSU professor Ewen Todd discussed food recalls at the American Association for the Advancement of Science (AAAS) meeting. "As our food supply becomes increasingly global and interconnected, food recalls that were largely regional in the past have the potential of injuring vast numbers of consumers across the United States in relatively short periods of time," Todd said. "For this reason, time is of the essence in delivering targeted recall messages to consumers through various means to reduce the risk of illness. Direct phone calls, e-mail messages and even Facebook are now being explored for a more targeted approach, as opposed to the more traditional media and word of mouth."